ABOUT IDE
Connecting strategy, creative, and execution
through China market experience
IDE (Shanghai Yide Culture Communication Co., Ltd.) was founded in 2006, starting in graphic design and photography and gradually expanding into brand communications, integrated marketing, social media, and content production.
We provide brands with China market research and communications strategy, creative content production, creator partnerships, and project execution.
Our work takes the form of clearly scoped one-off projects as well as ongoing brand communications and professional content services. We combine the relevant capabilities for each engagement and coordinate everything from planning through delivery.
01 / OUR EVOLUTION
Growing our capabilities as the market and media evolve
Starting from visual work, IDE has extended its services over time into digital marketing, social media, integrated projects, and new tools, tracking changes in how brands communicate and what clients need.
IDE founded, working in graphic design and photography.
Expanded into brand and advertising work, and blogger partnerships.
Expanded into social media marketing and creator marketing.
Extended services into integrated digital marketing, e-commerce, and content creation.
Expanded into consulting, strategy, and integrated marketing solutions.
Advanced the integration of AI into our workflow, and expanded into international-market-related work.
Continuing to explore AIGC applications and global collaboration.
02 / EXPERIENCE × AI
Bringing new tools into real work
IDE applies AI to organizing market information, shaping strategy and content ideas, and stages of copywriting, visual, and video production, and continues to explore its use in project management.
We combine these tools with brand understanding, creative judgment, and hands-on project experience, so new tools serve the actual needs of the work.
AI is a tool that supports our work. Brand voice, content accuracy, and final delivery still require judgment and review against the specifics of each project.
03 / HOW WE WORK
From understanding the need to completing delivery
Different brands face different market conditions, communications goals, and project requirements. We define the scope of work based on specific needs and organize the relevant strategy, creative, and execution work.
Understand the Brand & Market — Understand brand positioning, project goals, and audience; conduct market, platform, and competitive research as needed.
Define Direction & Plan — Develop a communications strategy, creative approach, or execution plan, and define the scope of work and deliverables.
Coordinate Production & Execution — Organize copywriting, visual, photography, and video production; coordinate creators, media, partner resources, and on-site execution.
Review Feedback & Deliver — Complete agreed deliverables and, within the defined scope, compile results, project feedback, and a summary report.
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See the work we take on across different projects, or review our full range of services.