Capabilities that work together, combined around your needs.
IDE offers China market research and strategy, social media management, content production, creator partnerships, event execution, and brand collaboration services.
You can bring us a single, specific task, or combine several services as the project requires. Specific scope and deliverables follow the project needs confirmed by both parties.
01 / DIGITAL MARKETING CONSULTING
Research the market. Define the direction.
Best suited forBrands that want a clearer understanding of the China market, target audience, and competitive landscape to set direction for a campaign, channel choices, or future marketing work.
Scope of workChina market and audience research, brand-position analysis, domestic and international competitor research, communications strategy, and channel planning, scoped to the project.
Typical deliverablesMarket and competitor research, a communications strategy proposal, channel planning, and related recommendations.
Best suited forBrands that need to build or maintain social media content, and want ongoing content planning, production, and publishing around a sustained communications goal.
Scope of workMarket and platform research, communications strategy, annual and phased plans, asset sourcing, content production and publishing, and feedback review and reporting — tailored to the brand and platform. Platforms served depend on the specific engagement.
Typical deliverablesA strategy report, content plan, copy and visual assets, a publishing schedule, and periodic reports.
Content that fits the brand — and the context it’s used in.
Best suited forBrands that need website copy, press releases, graphic visuals, photography, or video for everyday communications, a brand activation, or a specific marketing project.
Scope of workBilingual (Chinese/English) copywriting and editing, graphic design, photography, video production, and post-production, tailored to the brand’s positioning and the intended use.
Typical deliverablesWebsite and communications copy, press releases, graphic design, photography, video, and content assets adapted for different channels.
Matching creator partnerships to the brand’s needs.
Best suited forBrands that want to introduce their brand, products, or services to a target audience through creator experiences, content sharing, or a marketing activation.
Scope of workKOL/KOC sourcing and outreach, partnership communication, experience and on-site coordination, content-requirement management, publishing coordination, and feedback review, tailored to brand positioning, project goals, and content needs.
Typical deliverablesA creator partnership plan, outreach and execution arrangements, publishing coordination, and a project summary.
From concept to on-site coordination and content distribution.
Best suited forBrands that need to run an experiential event, a joint promotion, an opening or anniversary campaign, or coordinate a project spanning multiple venues and partners.
Scope of workEvent planning, visual and content preparation, creator and media outreach, on-site setup and management, asset capture, follow-up publishing, and a project summary.
Typical deliverablesAn event plan, visual materials, execution arrangements, communications content, and a project summary.
Connecting different resources and experiences around a shared theme.
Best suited forBrands that want to combine different categories, settings, or partner resources into a communications and experience project built around a shared theme.
Scope of workCollaborative creative, themed-activation concepts, experience-content planning, partner communication, and project coordination, aligned to the project’s goals.
Typical deliverablesA collaborative creative proposal, themed-activation concepts, an experience plan, and related execution arrangements.
