Joint Multi-Hotel
Activation

Different hotel brands within the same group each had their own character. The client wanted a single activation, sustained across a weekend, that let audiences discover each hotel’s experience and identity under one shared theme.

IDE built the multi-hotel activation around one activity sustained across the weekend, with multiple hotels launching together on opening day, followed by live sharing, real-time photo distribution, and post-event content. Invited creators each took part at their own hotel. They shared the experience live on social media, then later posted their impressions and take on each hotel’s experience and brand.

Activation Planning & Design — Planning the multi-hotel activation and producing the graphic design and on-site plan.

Outreach & On-Site Management — Coordinating creator and media outreach and on-site management across each hotel.

Imagery & Follow-Up Communications — IDE’s photographers captured and distributed real-time photos on-site across the hotels; after the event, we produced and distributed a joint activation video and coordinated creators’ follow-up content.

An activation plan, graphic design, on-site execution arrangements, creator and media partnership coordination, real-time photo content, a joint activation video, and follow-up content distribution.