Cross-Category
Themed Experience

The client’s business spans hotels, dining, entertainment, and travel. They wanted younger audiences to see the connections between these different settings and discover a new way to experience the city.

IDE designed a themed activation around city exploration and a check-in-style trail, linking the client’s different settings along one clear route — starting at the hotel, on to a restaurant for a meal, then a tourist attraction, and finishing at a bar. Participants earned a reward for completing the trail. Creators introduced the connections between the settings — and the trail itself — to their audience through their own experience and content.

Theme & Route Planning — Developing the check-in-style theme and planning a trail connecting the different categories.

Creator & KOC Partnerships — Inviting creators and KOCs to take part in the experience and share the content.

Asset Capture & Publishing Management — Capturing event assets and coordinating and managing the content publishing.

A themed activation and trail plan, creator and KOC partnership coordination, asset capture, and content publishing and management.