SELECTED WORK / 01
Matching creators to each restaurant’s character, so a series of experiences reads as one connected story.
Client name withheld at their request.
A cross-city series of dining experiences spanning several high-end restaurants across different cuisines and styles. The client wanted each restaurant’s distinct experience represented, with the series’ communications and execution coordinated as a whole. Each restaurant’s cuisine, space, and chef brought something different, so creator partnerships couldn’t follow one single template.
IDE matched different types of creators to each restaurant’s cuisine, style, and chef — for example, pairing an experienced food critic with a traditional cuisine, a food creator known for new dining experiences with a more inventive kitchen, and local creators for each event’s city. Communications ran through every stage of each event: pre-event buildup, real-time on-site sharing, and post-visit posts — with the follow-up content from one event feeding into the buildup for the next.
Matching & Pre-Event Buildup — Sourcing and inviting creators suited to each restaurant, and coordinating invited creators and KOCs to publish pre-event content.
On-Site Experience & Real-Time Sharing — Organizing creators’ on-site visits and handling the related on-site logistics; creators shared the experience in real time on social media.
Follow-Up & Continuity — Coordinating post-visit content and the next event’s buildup, and compiling execution results into a project summary.
Creator and KOC partnership coordination, pre-event buildup, on-site logistics, publishing coordination, and a project summary.