Long-term planning,
ongoing delivery

The briefAn overseas leisure destination wanted to introduce its character and travel experience to the China market through sustained brand communications.

IDE’s workThe partnership began with China market, social media, and competitor research, then extended into communications strategy and ongoing social media content support. We also create content assets on a regular basis to support ongoing communications.

Ongoing servicesMarket and competitor research, communications strategy, social media management, and photo and video content creation.

The briefNewly opened hotels under an international hotel group needed ongoing bilingual (Chinese/English) website content and press releases.

IDE’s workIDE has long provided ongoing bilingual copywriting and editing — official website content and press releases — for different newly opened hotels within the group, tailored to each property’s specific needs.

Ongoing servicesBilingual website copywriting and editing; press release writing and editing.

IDE provides ongoing social media communications support across a number of client relationships. What follows describes this cross-client service model in general terms, not a single client’s complete case.

Research & StrategyUnderstanding the brand, market, and platform landscape, and setting strategy around the communications goal.

Ongoing PlanningSetting an annual plan and translating it into quarterly and monthly content and execution schedules.

Content Production & PublishingAsset sourcing, copy and visual production, and publishing, tailored to the brand and platform.

Feedback & ReviewCompiling publishing results and project feedback into periodic summaries and reports.

Typical deliverablesA strategy report, content plan, publishing schedule, copy and visual assets, and periodic reports.